Tania Gray

About Tania Gray

Tania leads Customer Success at EnrolNow, drawing on her background in early childhood education and service management. She supports services with practical guidance and care, ensuring they get the most from the platform and feel confident every step of the way.
  • Preschool Administration Software Melbourne

Does being mobile friendly really matter? 

2023-04-26T00:41:11+00:00

We've analysed our form submissions across our various products and it shouldn’t surprise you to find that consistently, parents are choosing mobile as their preferred device for communication.

Does being mobile friendly really matter? 2023-04-26T00:41:11+00:00
  • Preschool Management Software Melbourne

Empty seat, missed opportunity

2023-04-26T00:41:12+00:00

The gap between actual occupancy and potential occupancy (based on waitlist applications) represents on avg. $80,000 per centre year in missed revenue opportunities.

Empty seat, missed opportunity2023-04-26T00:41:12+00:00
  • Preschool Attendance App Melbourne

Childcare’s long sales cycle creates focus on nurturing leads efficiently

2023-04-26T00:41:12+00:00

Customer acquisition in the early childhood sector is challenging. Not only is it a competitive market to try and engage new families and encourage them to consider your centre, but these numbers show us that it is just the start of a long journey to convert leads to customers.

Childcare’s long sales cycle creates focus on nurturing leads efficiently2023-04-26T00:41:12+00:00
  • Preschool Billing Software Melbourne

EnrolNow Fact: monthly avg churn rate 8%

2023-04-26T00:41:13+00:00

Understanding the pattern of churn at your centre and understanding how it compares to the industry average can provide interesting insights into the health of your centre. It also helps focus on the importance of a strong waitlist and ensuring you have good processes in place to manage those on the waitlist.

EnrolNow Fact: monthly avg churn rate 8%2023-04-26T00:41:13+00:00

Mastering the occupancy game

2023-04-26T00:41:14+00:00

A recent report by Colliers International states that in the childcare industry, occupancy rates average between 50%-70% (regional) and 80% (metro). Most centres need to be operating at 70% to be profitable.

Mastering the occupancy game2023-04-26T00:41:14+00:00
  • Preschool Management App Melbourne

Occupancy Tip: Flexibility

2023-04-26T00:41:14+00:00

It is normal for families to have a requirement for care for a set number of days (eg. 3 days every week), but many have flexibility around choosing what days of care they require.

Occupancy Tip: Flexibility2023-04-26T00:41:14+00:00
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